Chas Edwards, CNET Networks, June 2003
New Ad Formats
Ad Innovation?
Let the Customers Decide
Messaging Plus Units
Replace Banner Ads (2001)
Latest CNET Customer Demand:
In-depth, trustworthy tools to help buy IT
• Want content suited to their needs, not content
that editors or vendors want to serve up
• Need all kinds of info – 3rd party experts, peers
and vendors
Editorial Webcasts –
Broadband Messaging & Engagement Marketing (2003) |
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