MAKE YOUR KEWORDS TEXT CLICKABLE!  AND THEN PROVIDE USEFUL CONTENT FOR THAT KEYWORD!

I strongly suggest Google Adwords Select, Yahoo or Overture. Get to know your keywords. Do lots of keyword analysis. Find out which keywords have the highest impressions. Try to advertise your website locally using Google Local Adwords.

You need to invite people to visit your site and examine what you have to start with. Show off your keywords and make them clickable as text anchor. Then as search engines collect more information about your website through Toolbars, your site standing in the organic section will improve. In summary, use the Google Adwords to start your campaign.

I also suggest Google News or Google Alerts ( http://www.google.com/alerts?hl=en ) on "Search Engine Marketing" and "Search Engine Optimization" terms. I have been receiving Google News through email on these terms and it is unbelievable how much value you can receive from Google News Alert by email. Some very knowledgeable people write valuable tips. Here is an example: http://www.marketingprofs.com/4/wehr1.asp

 

Creating value

 

Iconocast does not do formal search engine optimization. We believe in creating value rather than code or Meta Tag optimization.

 

When it comes to search engine optimization, Google has one of the best guides. Here it is:

http://www.google.com/about.html

We believe, the only and the only way to have a high Google ranking is by creating value through your web pages. A good website that provides good information, advice, guides, and tips might deserve to be on the first page or on the second page of Google. Take an important keyword such as "mortgage". If you do a Google search for this keyword, you find companies such as BankRate.com (with more than 400 employees), Freddie Mac, Fannie Mae, MBAA,.....and companies which produce good output everyday.

Creating value is the only way; there is no other way. We believe our mission is defined by creating value.

Here is what Google says in her email:

Please review Google's webmaster quality guidelines (http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality). While we've included the following excerpts from these guidelines, we recommend that you take the time to review them in their entirety. Publishers that adhere to these guidelines and our program policies should not be penalized. *  Make pages for users, not for search engines. *  Don't employ cloaking or sneaky redirects. *  Don't load pages with irrelevant words. *  Don't create multiple pages, subdomains, or domains with substantially duplicate content. *  Don't participate in link schemes designed to increase your site's ranking or PageRank. *  Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. *  Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful  test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" *  If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

 

How do you create value?

You can create value by explaining the technology behind the product you sell, by interviewing the right people, talking about books on a subject, developing communities that can post valuable comments on message board or forums.... A good example is www.blueear.com

We will be glad to help you install match making software provided by AE Dating Software. This software is capable of searches based on zip code. The bottom line is to create value by software or other means. You can not cut corners.

 

Creating Value for other websites

You need to go an extra mile and also think how you can create value for other websites. Only when you can create value for other websites, you could benefit from the links pointing to your website from other benefiting websites. A good example is opencontent.org. They provided licenses for other websites to use free content of other websites. Since you had to point to the license, you naturally pointed to opencontent.org.

Here is why search engine marketing is important

Most knowledgeable eMarketers involved with Internet Marketing believe Search Engine Marketing is the most effective and the most valued way to market your Website. We believe an effective Internet Marketing is in reality the art of Search Engine Marketing. Search Engine Marketing is not just search engine optimization. Search Engine Marketing is the combination of the Right Content, Search Engine Optimization and the Link Popularity concept. For an effective Internet Marketing not only your site has to be optimized with the right content, it also has to be effectively linked with other websites in your field.

Search Engine Marketing is Internet Marketing because it's a challenge to be found in search engines these days. The challenge is to be optimized and to have good content that can be recognized by major search engines such as Yahoo and Google. We can not emphasize the power of content more.

In today's Internet Marketing, Branding and eMarketing are really equal to Search Engine Marketing. Soon Spam will be eliminated and Marketers still have to spend that advertising money somewhere. The money will go into Search Engine Marketing or even Pay Per Click Marketing. As the demand for Pay Per Click Marketing increases, the bids will be even higher. Being found on the first page of Google, Yahoo, and other search engines is vital to any Internet Marketing efforts. That is why Branding is Search Engine Marketing.

 

 

55 Billion Searches were done on Google last year

We measure your Branding success with Google Ranking of your site

85% of all Internet surfers are directed by search engines

Search Engines are the super powerful traffic solution on the Internet

 

Source : Touchpoints Effective Marketing Sequences in the Interactive Media Age : www. doubleclick.net

 

 

Why is Google effective? Why is Google good? Why is Google used so much?

 

Getting a Great Ranking With Google AdWords

Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
February 28, 2005
By Corey Rudl

If you've ever done any research on how to promote your site online, you've no doubt read about pay-per-click search engines and how they can really boost your sales. If you're not familiar with them, let me explain: A pay-per-click search engine allows you to bid on keywords that relate to the contents of your site. If you're the highest bidder on a given keyword, your site will appear at the top of the "results" page when someone types that keyword into a search engine.

Many of you may have also heard of Google AdWords--which isn't exactly a pay-per-click search engine, but it is an advertising model that's proven extremely powerful. Google is quite simply the largest advertising network on the Internet, so if you use Google's pay-per-click service, your ads can be seen by huge numbers of people all over the world.

Just what is Google AdWords? You've probably seen Google AdWords advertisements on countless sites on the net, particularly on Google itself. They're the little rectangular ads that often appear to the right of the "organic" (free) search results.

AdWords members create their own ads and bid on the keywords they want to trigger the appearance of their ads on Google and its member sites. Each ad consists of a headline--up to 25 characters, including spaces--and a product description--up to 70 characters, including spaces.

Once you submit it, your ad is posted within minutes and may be featured as one of the "sponsored sites" listed to the right of the organic free listings whenever one of your targeted keywords is plugged into the Google search engine. Unlike pure pay-per-click engines such as Overture, Google's AdWords' ranking system isn't based solely on the amount of money you bid on the keyword. Instead, Google's ranking formula looks something like this:

CPC (cost per click) x CTR (click-through rate) = Ranking

By factoring the click-through rate into the equation, Google is trying to ensure that the top positions are filled by ads that are actually pulling traffic and producing meaningful results. Google doesn't want the companies with the largest advertising budgets to buy up all the good spots and leave their competitors--who might offer quality products and services--in the dust. Google simply wants to deliver good search results to searchers.

Why use Google AdWords?

AdWords ads are everywhere. The Google Network reaches more than 80 percent of regular internet users, so a well-written ad with a great keyword list has the potential to reach a huge number of people. Your ad will not only get great exposure on Google's search page--which gets 81.9 million unique users a month, or 2.73 million a day--it will also appear in the following high-traffic places:

• The Google network: Google actually supplies the search results for a number of different search engines. AdWords ads are featured on all the Google Network search sites, including AOL, Netscape, The New York Times, CompuServe, EarthLink, AT&T, AskJeeves, Shopping.com, USNews.com, About.com, Lycos, Forbes.com, ABC.com, Economist.com, InfoSpace, FoxSports.com, Allrecipes.com, Lowestfare.com, Viacom and MacWorld.com.
• Google AdSense member sites: AdSense is Google's affiliate program. Member sites add a field to their home page or other site pages, and Google serves a rotating selection of content-specific AdWords ads to be displayed in the field. Whenever a visitor to the site clicks on one of the ads, the AdSense site gets a percentage of the profit. (That's another reason why Google factors the click-through rate into its ranking equation--it wants to make sure its AdSense members are making a decent profit, so they stay with the program.)
• "Gmail": As you may know, Google recently launched its own e-mail service, Gmail. As a way to generate extra revenue, Google features AdWords ads within the body of Gmail messages, using software to target the ads to the content of the e-mail message. This ensures that AdWords ads are being seen by an even larger number of people.

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1. Compile a comprehensive keyword list. The keywords you bid on are the triggers that prompt your ad to appear on Google and its member sites. If your site has a high ranking for a particular keyword, your ad will appear when someone types that phrase into a Google-powered search engine. Your ad will also be placed on AdSense member sites that feature the same keyword in their text and/or coding. The more relevant keywords you have, the better--they'll help ensure that your ad gets seen by as many people as possible.

By using a tool like WordTracker, you can make sure your keyword list includes all the possible words and phrases people might use when searching for information related to what you're selling. Add relevant modifiers to generate more specific phrases. Instead of just advertising bikes for sale, for example, describe the kind of bikes you offer. If you sell used mountain bikes at low prices, then include this information in your keyword phrase, for example, "cheap used mountain bikes." The more specific you are, the more targeted your customers will be, and the more likely they'll be to click on your ad to see what your site has to offer.

2. Test different headlines and product descriptions to determine which ones drive the most traffic to your site and result in sales. It's important that you test different versions of your headlines and your product descriptions. Test them together and separately. This is one step you don't want to rush! The more testing you do, the better your ads will become. Also, be sure to include your main keyword phrase or a close variation of it in your ad's headline.

3. Use Google's "keyword matching" options to increase the targeting efficiency of your keywords. Google features four different "keyword matching" options to allow you to customize how your keywords are matched to words your potential customers are entering in their searches:

Broad match. This is the default setting. It matches your ads to every mention of your keyword phrase, whether the words appear in order or with other words in between them.

Example: cheap used mountain bikes

Will match: Mountain Motors used lawnmowers motor bikes fixed cheap

Phrase match. This option matches the exact keyword phrase, but other words can appear before or after the targeted phrase.

Example: "cheap used mountain bikes"

Will match: cycling equipment cheap used mountain bikes touring cycles kids' bikes

Exact match. This option matches the exact phrase ONLY -- no words can come before or after the targeted phrase.

Example: [cheap used mountain bikes]

Will match: cheap used mountain bikes (and nothing else!)

Negative match. This option specifies terms that should be excluded, ensuring that people looking only for your keyword term and nothing else will get to see your ad.

Example: -cheap -used -mountain -bikes

Will match: children's touring bicycles (or anything that doesn't have those four words included in the search engine entry)

The more specific your keywords are, the better. You want your ads to attract people who may be interested in your product or service, but you also want to stop them from being seen by people who probably won't buy what you have to offer.

4. Target your ads by location. Google allows you to target your ad toward specific countries, regions and languages. This is especially helpful if you sell a product that's only usable within a given region or regions, such as tax software or bear repellent.

Once you determine where the majority of your customers live, target your ads to those regions only. You can really boost your click-through rate by making sure your ads are seen only by people who are likely to become your customers.

5. Direct your link to the page that most directly relates to the content of your ad. This isn't always going to be your home page! If your ad is about cheap used mountain bikes, then it should lead visitors to the page that shows cheap used mountain bikes. It shouldn't lead them to a general home page or a catalogue page that shows a number of different items for sale.

6. Create separate ads to focus on the different products you sell. If you sell a variety of products or services, it's a good idea to create a separate ad for each different item. This allows you to use more specialized keyword terms for each ad, and ensures you can direct your advertising to a highly targeted customer base.

7. Be sure you continue to monitor and manage your ad campaign! Google tracks all click-through activity related to your ads and shows how much the bid rate was for any given click. By analyzing Google's reporting data, you can figure out which keywords yield the best results and focus on them to better optimize your ad performance.

Of course, Google AdWords isn't the only worthwhile pay-per-click search engine service out there. There are other pay-per-click search engines you should definitely check out, such as Overture, FindWhat and GoClick. However, be warned: Unlike Google AdWords, these search engines are considered "pure" pay-per-click search engines because their ranking is based solely on the amount of money people bid on their keywords.

 

 

Advertisers Will Spend $4 Billion Dollars in 2004 on Search Engine Marketing According to the Search Engine Marketing Professional Organization (SEMPO)

 

Advertisers Expected to Spend on Average an Additional 39% in 2005 on Their Combined Search Engine Marketing Programs Compared to 2004

Chicago, IL (PRWEB) December 14 2004 -- The Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing (SEM) worldwide, today published a research paper, "The State of Search Engine Marketing 2004," which concludes that in the U.S. and Canadian market, advertisers will spend $4.087 billion dollars this year on search marketing programs. That figure comprises payments to search engines and search-related media companies, search engine marketing agencies as well as in-house expenditures in support of such programs, including "paid placement," "paid inclusion," "organic search engine optimization" and "search engine marketing technology platforms" (terms which all are further defined in the report).

“The data indicate that current size of the market for Search Engine Marketing services is the tip of the iceberg; we have the beginnings of a healthy industry,” said Kevin Lee, Board of Directors Member and Chair of the Research Committee of SEMPO. “The research also suggests that marketers are using a mix of internal and external solutions to deal with the high level of complexity of the search marketing space. SEMPO expects increasing competition among marketers to drive significant growth in Search Engine Marketing and related services over the next several years.”

“Our mandate is to promote and help grow the search engine marketing industry for our members and sponsors,” said Barbara Coll, Chairperson and President of SEMPO. “The logical first step is to measure how large the industry is today in order to set our objectives and directions to support future growth. We believe our 2004 advertising and marketing activities are having an effect already and these results will allow us to confirm these perceptions moving forward.”

The research, conducted by Executive Summary Consulting, Inc., is based on an extensive survey of 288 search engine advertisers and marketing agencies, executed via IntelliSurvey, Inc., as well as in-depth interviews with 31 leading industry experts. The final report breaks down advertiser spending for 2004 in several areas: $3.058 billion to search media companies; $618 million on SEM-related in-house expenses within advertising corporations; $380 million to search engine marketing agencies, and $30 million in SEM technology licensing fees. The report also estimated that marketers will spend (including both in-house and external media, service and licensing expenses) $3.342 billion on paid placement campaigns; $492 million on organic search engine optimization; $182 million on paid inclusion, and $72 million on SEM-related technology services.

“Most SEM market size reports to date have focused on paid search advertising and overlook search engine optimization work by companies and agencies, also ignoring the human resource costs incurred by companies for paid search marketing operations. This survey indicates that companies see SEO as an important part of the search marketing spend, while also staffing their marketing departments to manage paid search. Both areas have an opportunity for strong growth,” added Lee.

Notable findings in the study include the following:

- The return on investment of SEM paid placement advertising continues to stay ahead of price inflation: advertisers said on average they have witnessed bid prices rise 26% in the last 12 months for keywords they commonly buy but said they could stand on average another 33% increase in the price and still make a profitable transaction.

- Only 41% of advertisers reported that SEM budgets were newly created funds for this purpose; the rest said SEM budgets were coming in whole or in part from shifts away from traditional or Internet marketing programs. The biggest shift in terms of share of budget was transferred from paid listings on shopping directories, e-mail programs, web display advertising, and print magazine and newspaper ads.

- Brand awareness was overall the #1 objective advertisers set for search marketing programs, just beating out sales and lead generation initiatives.

- 50% of advertiser respondents said that their senior executive staff considered the company's search marketing initiatives a "high priority" (although that figure dropped to 32% of companies with staff sizes larger than 500).

- Advertisers expect to spend, on average, 39% more on all search marketing programs (organic SEO, paid placement, paid inclusion and SEM technology) in 2005 compared to 2004; smaller firms projected 32% more while larger firms (larger than 500 employees) projected a 43% year-over-year increase. Meanwhile, SEM agencies optimistically projected budget overall gross revenue increases for 2005 of 79% on average.

- Most advertisers plan to manage the majority of their search marketing spending in-house as opposed to via an agency: 52% of advertisers said they would manage 100% of their 2005 spending on both paid inclusion and organic SEO in-house; on average, advertises said they would outsource 28% of their spending on paid placement and 29% of their organic SEO through agencies. Large advertisers were likely to outsource more of those budgets, but still a minority of their spending for both organic SEO and paid placement.

 

Google's New SEO Rules

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.

Publication Date: 2/28/2005 4:27:24 PM Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update. Over-optimization may have played the biggest part in the dropping of seo-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords. With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move. One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources. Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites. An expert at organic SEO, John Metzler has held executive positions in the search engine marketing industry since 2001. He is the President of FreshPromo.ca, a PPC management and SEO firm.".

 

Keyword Advice - on keyword research and identification, keyword placement, keyword density and keyword marketing:-

Keyword Identification is one of the most important part in a SEO process. Keywords are the doors and windows for search engine traffic. Surfers and information seekers through out the world use internet via keyword to find information on any products or services. These set of keyword phrases are vital for your search engine placement.

Keyword Identification is the first step while creating your content for your site. Identify keyword related to your niche topics should be the first priority while creating web content. The quality of these keywords is critical for a good ranking in search engines. Researching the right keywords for your website should be the key, so that when people perform a search for a particular keyword phrase they will be able to find your site. So how do you do that will be the questions in everybody's mind. I have categories this article into 3 phrases like keyword research or keyword identification, keyword selection, keyword placement, keyword density, keyword ranking and keyword marketing.

Before I would go further I would like to discuss about building your website for your business you should focus on certain other SEO strategies like clean navigation, a search engine friendly website architecture so that search engine spiders or robots can easily gather information from your website.

Once your site structure is done it is time to create the content for the site, which is the crucial part and where they keyword research, keyword density comes into play. If you follow these steps which I have mentioned below it is sure that your website can enjoy a higher ranking in search engines.

Step 1 Keyword Identification or keyword research:- This should be first step while building your content, because your content will be build around with the keyword and phrases which has been identified at this stage. Which is very critical and if not done correctly you won't achieve the desired results. There are different ways to identify how people search on the web. 1) Think about what keyword would you chooses while you search for certain products or services. Think from the customer point of view and not from search engine or SEO point of view. Collect and write it down. I suggest using a spreadsheet so that it will help you in the stages as well. 2) The other way is you can ask your own customers or friends that how do they search on the net to find that particular products or services. Usually all people think differently and might not use the same keyword phrase to find that product or services. Collect them and store it. 3) Keyword suggestion tools. There are 100's of tools on the web some of them are free and other charge a fee. I suggest using Overture keyword tool and Google keyword tool (free) and wordtracker (paid). Type in your keyword and phrases into these tools you will find 100's of keywords for that particular products or services is been search on the web every month. Also it will show how many times that words are been searched on the internet. Tools like wordtracker will help you to find that how many times these keywords are been searched and how much competition is there for that particular keyword phrases. If you focus on high searched keyword it would be hard for your website to rank well because of competition. So always choose a keywords that is less competitive, so that you website will rank well for that particular keyword phrase on the search engine results. 4) The other way is if you have already had a website online check its web log and gather that keywords which helps people to find your site. This will help for existing website to recreate the content.

After these steps are done use your spreadsheet to determine the keywords It is ideal to have more keywords rather than focusing on a few words. In that spreadsheet matches the following keyword in terms like how many times the keywords are searched and how much competition is that keyword facing on the web. As I said before always choose less competitive keywords. Once these stage is over start constructing your website content with the identified keywords.

Step 2 Keyword placement:- Placing the keyword is very crucial, because if the keywords are not place properly the search engine spiders will have a difficult time in identify and storing information from your web pages. You most important keyword should appear on the title of the page at least once which all search engine given relevancy. Next the same or related keyword should be there on the heading of the page. Also use a related keyword while starting a paragraph and through out the web page evenly. The density factor is discussed below.

Step 2 Keyword density:- Search engine robots are very intelligent spiders they can determine while some tries to cheat them. Some webmasters and SEO experts use keyword spamming or keyword dumping which is ethical for a good search engine optimization. If search engine spiders indexes a web pages it determine who much times that keywords has been used on a particular web page. So Keyword density is important. An ideal density would be anything between 10-15 % keyword densities on the page. Also use keywords which are related to that phrase so that it gets relevancy for that web page. For example When I search for a keyword "dog supplies" I found 100 of related terms which like "dog supplies online" "dog supply store" etc so think and figure out keywords which are more related to that topic. Also Sprinkle the keywords phrases right across the web page and not concentrate at a certain place.

At this stage you website content should be ready keep in mind with the 3 top priority factors. This will determine your website success or failure in search engine. The next stage is keyword marketing.

Keyword marketing:- Some of the techniques you will use as a off site factor rather than on the side, because it affects only the marketing process. As you all know all search engines give links more relevancies in the algorithm. So after your keyword identification, density and placement are over you should focus on marketing your site. Like site submission, article submission, link popularity while all these techniques are for increasing inbound links to your site. So you would be using your anchor text for creating a link pointing to your site. So here is where keyword marketing comes to play. You should use your key important phrase in these anchor text also mix up your related keywords. Keyword marketing is also vital for Pay per click marketing where keyword is the king. So gather keywords related to your business and use it widely in your PPC campaign. Pay per click industry is solely depends on keyword marketing. If you website want the maximum ROI (return of Investment) you will have to apply the maximum keywords while bidding your keywords. For example your website visibility will increase if you choose maximum keyword for your Pay per click marketing.

The bottom-line is to gain a high ranking in search engine use keyword which is related to your business on your onsite and offsite website marketing. Keyword is the king when it comes to content and content is the king when it comes to Search Engine Marketing.

About the author:

Thomson Chemmanoor is a webmaster and a search engine optimization expert who operates the following websites Guaranteed Web site Promotion , SEO Services , Submit Articles

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