Iconocast Logo

Welcome To Iconocast

How to add a URL link from your web site to the Iconocast web sites

Virtual tour of Southern California



 

Recent News and Articles on the Keywords: milk + health + ads  Related to the article below (Last Update: 8/5/2008)

Got Milk? Tour
CBS 21, PA -
Those winning videos will go on whymilk.com and America's going to choose America's Chief Health Officer and she's going to get her own milk mustache ad," ...
ON ADVERTISING Alternative advertising to grab your attention
International Herald Tribune, France - Aug 3, 2008
Whenever the elevator descended or ascended from the lobby, it looked like the Oreo was being dunked in a glass of milk.The gimmick lasted only a day, ...
Formula milk ads in media a blow: Azizah
Daily Express, Malaysia - Jul 31, 2008
The Health Department is also pushing towards implementing the Hospital Rakan Bayi concept in 10 clinics to be accorded with the Klinik Rakan Bayi status. ...
Star in a milk mustache ad
York Daily Record, PA - Jul 30, 2008
The makers of the Got Milk? ads are looking for kids to submit a video about why their mom is their family's chief health officer. The Milk Mustache Mobile ...
Milo gets a tick and a ticking off
Stuff.co.nz, New Zealand - Aug 2, 2008
In fine print the ads will say the tick only applies when no more than three teaspoons (15g) is consumed and it is drunk with 200ml of trim milk. ...
Parents, officials push healthy food choices
Press-Enterprise, CA - Aug 3, 2008
Children don't really understand how advertising works, said Jeanne Silberstein, public health program coordinator at the San Bernardino County Department ...
Breastfeeding to reduce mortality
The New Nation, Bangladesh - Aug 2, 2008
There is no alternative to mother's milk. No baby formula contains the antibodies that breast milk supplies. Advertisements of infant formula claiming as ...
FTC Tightens Food-Ad Focus
Wall Street Journal - Jul 29, 2008
The FTC and the Department of Health and Human Services brought attention to the issue in 2005 with a workshop on marketing, self-regulation and childhood ...

SportsBusiness Daily (subscription)
Olympic Gymnast, Agent Work As Team
SportsBusiness Daily (subscription), NC -
Swartz reports Morgenstein's first deal with Liukin was with AT&T that includes print and online ads through '08. It is considered a "wait-and-see ...
Why Milk? Campaign Searches for Next Moustache-Touting Star in ...
KSPR, MO - Jul 27, 2008
By KSPR News By Joanna Small Some call her mom, but the people behind the milk mustache ads call her Chief Health Officer. And of all the moms or Chief ...
Source: Google News

Bioconcentration of organics in beef, milk, and vegetation -
CC Travis, AD Arms - Environmental Science & Technology, 1988 - pubs.acs.org
... Bioconcentration of Organics in Beef, Milk, and Vegetation Curtls C. Travls" and
Angela D. Arms Health and Safety Research Dlvision, Oak Ridge National ...

1% or less: a community-based nutrition campaign. -
B Reger, MG Wootan, S Booth-Butterfield, H Smith - Public Health Reports, 1998 - pubmedcentral.nih.gov
... A social marketing campaign to promote low-fat milk consumption in an inner ... Dorfman
L, Wallack L. Advertising health: the case for counter-ads. Public Health Rep ...

Growth and intakes of energy and zinc in infants fed human milk. -
NF Krebs, CJ Reidinger, AD Robertson, KM Hambidge - J Pediatr, 1994 - ncbi.nlm.nih.gov
... Krebs NF, Reidinger CJ, Robertson AD, Hambidge KM. ... of Pediatrics, University of Colorado
Health Sciences Center ... infants who were fed human milk exclusively for ...

Effects of Ad Libitum Milk Intake on Dairy Calves -
J Jasper, DM Weary - Journal of Dairy Science, 2002 - Am Dairy Sci Assoc
... Sucking behaviour of dairy calves fed milk ad libitum by bucket or teat ... Influence
of Feeding Different Amounts of Milk on Performance, Health, and Absorption ...

… a Consensus Panel of Experts on Health Attributes of Lactic Cultures: Significance to Fluid Milk -
ME Sanders - Journal of Dairy Science, 1993 - Am Dairy Sci Assoc
... Summary of Conclusions from a Consensus Panel of Experts on Health Attributes of
Lactic Cultures: Significance to Fluid Milk Products Containing Cultures1 ...

Iron supplemented formula milk related to reduction in psychomotor decline in infants from inner … -
J Williams, A Wolff, A Daly, A MacDonald, A Aukett … - BMJ: British Medical Journal, 1999 - pubmedcentral.nih.gov
... an inner city area of Birmingham from health visitors dealing ... AD visited the families,
and the parents of only ... infant?s diet to unmodified cows? milk (n=116 ...

Using Mass Media to Promote Healthy Eating: A Community-Based Demonstration Project -
B Reger, MG Wootan, S Booth-Butterfield - Preventive Medicine, 1999 - Elsevier
... Milk is the third largest a health message appeal and encouraged a switch from ... whole
or 2% milk to 1% or fat-free milk as an easy way ... the advertising. ...

A Quarter Century of TV Food Advertising Targeted at Children -
M Gamble, N Cotugna - American Journal of Health Behaviour, 1999 - PNG Publications
... Am J Health Behav? 1999;23(4):261-267 ... that contin- ues to be promoted by these
commercials is contrary ... and veg- etables, and even low-fat milk products are ...

Lactose intolerance -
DL Swagerty Jr, AD Walling, RM Klein - Am Fam Physician, 2002 - aafp.org
... can ingest the number of servings of milk and dairy ... postdoctoral training in community
medicine/public health in London. ... 109-11,115-6, 122-3. Shaw AD, Davies GJ ...
-

… FORMULA AND TO EXTENSIVELY HYDROLYZED WHEY FORMULA IN INFANTS WITH COW'S MILK ALLERGY: A PROSPECTIVE … -
J James - Pediatrics, 2003 - Am Acad Pediatrics
... particularly in patients with moderate to severe AD. ... Cow?s milk allergy affects
approximately 2.5% of ... in answering the Children?s Health Questionnaire (CHQ ...

Source: Google Scholar
 
 

Omega-3 milk ads dropped in health claims row

Dairy Crest has criticised Britain’s advert watchdog for telling the company to drop claims that its omega-3 milk could improve children’s ability to learn.

 

Dairy Crest,, one of Britain's biggest dairy firms, said there was scientific evidence to back its claim that “increasing the intake of omega-3 may enhance learning and concentration in some children”.

The firm said the Advertising Standards Authority (ASA) had told it to ditch the claim from two press adverts for its St Ivel Advance omega-3 milk, following complaints from the public.

The ruling, set to be published by the ASA later this week, deals a blow to the food industry as it looks to push health claims for omega-3.

Britain's Joint Health Claims Initiative has approved a generic health claim that foods containing omega-3 benefit heart health, but not learning ability or concentration.

Still, Dairy Crest has built St Ivel Advance around the slogan “clever milk”.

The product has done well since its launch in May 2005, reaching annual retail sales of £13m after its first year and helping the firm move further into higher margin, added value markets.

Lord Robert Winston, a high profile scientist who took part in the Dairy Crest adverts, joined the company in criticising the ASA.

“I have carefully reviewed the full text of well over 200 scientific publications, published in peer-reviewed journals, which address the possible merits and dosage of omega-3 in adults and children in various situations and conditions,” said Winston.

“There is a very strong case for encouraging parents to give their children more omega 3,” he said, adding milk was a good means of doing this.

Dairy Crest said St Ivel Advance contained the same omega-3 fatty acids as those used in the so-called Oxford/Durham study, which found omega-3 could indeed aid children's concentration.

It is thought, however, that St Ivel Advance milk contains significantly less omega-3 than the amount given to children in the study.

The ASA refused to comment on the ruling until it is officially published later this week.

Dairy Crest said it had already changed its adverts for St Ivel Advance milk to comply with the ASA decision. It added that the watchdog had acknowledged the science was still emerging on the issue and offered to revisit its ruling after new studies had been published.

 
 
 
Google
Web www.iconocast.com
 
 
 

 

Continue News With: News3 ; News4 ; News5 ; News6 ; News7 ; News8 ; News9 ; News9A


ADVERTISEMENT

Iconocast is about learning and teaching without borders; we offer eMarketing, Internet Advertising, Internet Marketing, Search Engine Optimization, Search Engine Marketing, Online Branding, and eMarketing News Services. Home

 © 2002-2006

Keywords::

Contact Iconocast

Home Page