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Recent News and Articles on the Keywords: world cup + hypocrisy + tackle  Related to the article below (Last Update: 7/8/2008)


Goal.com
Torres: Italy Are Favourites
Goal.com, Switzerland - Jun 21, 2008
"They haven't been brilliant in the group but it was the same story at the World Cup and they ended up winning it," said Torres in today?s press conference. ...
Source: Google News

[CITATION] Conspicuous Compassion
P West - Why Sometimes it Really is Cruel to, 2004

[CITATION] Women's leadership, sport and social change: Matters of consequence
C Brackenridge
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New Labour, racism and ?new?football in England -
S Bradbury, J Williams - Patterns of Prejudice, 2006 - ingentaconnect.com
... more immediate triggers, including the ?arrogant hypocrisy? of the ... be traced to the
1990 World Cup finals in ... rock band New Order recorded ?World in Motion ...

[CITATION] Harry Potter: A Link to the Fantasy Genre
PL Kotarba
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[CITATION] HGive up Activism? and Change the World in Unknown Ways: Or, Learning to Walk with Others on …
P Chatterton - Antipode, 2006 - Blackwell Synergy
... I had used a car, I was then accused of hypocrisy. ... took place during a demonstration,
over a cup of tea ... Give up Activism?? and Change the World in Unknown ...

Amateur World Champion, 1893: The International Cycling Career of American Arthur Augustus Zimmerman … -
A Ritchie - The International Journal of the History of Sport, 2005 - ingentaconnect.com
... interview gives further revelations of the hypocrisy and double ... watched as Zimmerman
won a gold cup worth $1,000 and set a new one-mile world record, Zimmerman ...

From Barnes to C?mara: Football, Identity and Racism in Liverpool
D Hill - Passing Rhythms: Liverpool FC and the Transformation of …, 2001 - books.google.com
... Everton's first black signing, the Nigerian World Cup star Daniel ... in which they won
the European Cup for the ... Dave Hill The hypocrisy that grew around the time ...
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A Soft Gynocentric Critique of the Practice of Modern Sport
L Edwards - Sport, Ethics and Philosophy, 2007 - informaworld.com
... but not exclusively, associated with men?s understanding of the world and men ... We
argue that both fail to tackle adequately the issues of masculine ideology in ...

British drugs policy: Problematizing the distinction between legal and illegal drugs and the …
P Boland - Probation Journal, 2008 - prb.sagepub.com
... places (eg pubs, clubs and restaurants) designed to tackle passive smoking ... the alcohol
industry?s sponsorship of football: eg FIFA World Cup, UEFA Champions ...

[CITATION] Anti-Doping Policy in Sport: The Politics of International Policy Co-ordination -
B Houlihan - Public Administration, 1999 - Blackwell Synergy
... be carried out at the 1966 World Cup finals ... UNESCO, the European Community and the
World Health Organisation ... late 1987, and with considerable hypocrisy, a group ...

Source: Google Scholar
 
 

How to tackle World Cup sponsorship hypocrisy?

As the World Cup football tournament in Germany reaches half-time, more voices are raised questioning McDonalds, Budweiser and Coca Cola’s presence amongst the sponsors of an event that, at some level, is intended to encourage sporting participation.
 
NutraIngredients.com published its views on the conspicuous lack of healthy foods and sports nutrition products with World Cup on June 12 in an article that drew an inbox full of feedback in agreement.

But what measures could be taken to ensure that future sporting events send out a healthier message?

Writing in The Lancet, Jeff Collin and Ross MacKenzie of the University of Edinburgh's School of Health in Social Science said that the responsibility lies with governments to reassess the scope of existing regulation governing sponsorship in sporting events, and the terms of public investment in elite sport.

They pointed out that investment in sporting infrastructure is justified in terms of the benefits to public health, but said that the message is complicated by sponsorships with companies selling alcohol, fast food and sugary drinks.

“Even if expanded regulation of sponsorship is currently deemed inappropriate, governments should examine such broader effects and attach health-promoting conditions to public funding of sports,” they wrote.

For consumer watchdog Which?, the answer may lie further down the chain. Chief policy advisor Sue Davies called on the UK Office of Communications (Offcom) to step in to prevent advertisements for unhealthy food being seen by children.

“The summer of sport could be the perfect opportunity to get kids into physical activity and health eating,” said Which? chief policy advisor Sue Davies, “but it sends very mixed messages when fast food companies pay millions to sponsor high profile events like the World Cup.”

She added: “Both food companies and FIFA have a duty to promote sport responsibly. Which? is calling on Offcom to use its power to regulate so that these messages can not be shown during ad breaks when children are watching TV.” A survey conducted by Which? indicated that it is not only the professionals that are questioning the message being propagated by World Cup sponsorship. In a telephone survey conducted by Which? in early May, adult consumers also expressed their concern. 54 per cent of the 1001 adults interviewed agreed that brands associated with unhealthy food should not have been allowed to sponsor this year's World Cup, and 36 per cent strongly agreed.

In 2002 the 15 official sponsors of the World Cup paid an estimated US$40m to have their brands paraded before an estimated 28.8bn viewers.

 
 
 
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