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Recent News and Articles on the Keywords: absolute sales + but not + work  Related to the article below (Last Update: 7/8/2008)

When Money Goes Out the Door, Love Flies Out the Window
OpEdNews, PA -
But the absolute nonsense of faith-based initiatives will linger on, and as an American and a Democrat, I find them repugnant. Churches have a role and a ...
G8 making climate change sales pitch to China
National Post, Canada -
The leaders also promised to implement "ambitious economy-wide, mid-term goals in order to achieve absolute emissions reductions. ...
Kuroda Was Great, But the NL West Isn?t
Wall Street Journal Blogs, NY -
But then the laughter dried up, to be replaced by absolute terror. Yes, the Mets won, but the final score was 10-9, with the tying run on second base and ...
A 25-Year-Old Gay Landmark, Built Before the Civil War
New York Times, United States -
?Actual sales are to be made; this is not to be a ?doll house? type of store that children set up on the sidewalk in play,? The Times reported. ...
RFID Industry Reaction to Checkpoint-OAT Deal, Part 2
RFID Update, VA -
That is, all of the historic functionality of RFID middleware will live on, but not in the standalone software packages it once did. ...CKP
FEI Introduces New Category of Extreme High Resolution Scanning ...
FOXBusiness -
Factors that could affect these forward-looking statements include but are not limited to the inability of customers to develop and deploy the expected new ...FEIC
Sealy Corporation Reports Second Quarter Fiscal 2008 Results
Stockhouse, Canada -
This improvement in SG&A expenses in both absolute dollars and as a percent of sales is due to the Company's implementation of cost reduction initiatives, ...ZZ
'The future is electric not oil for automobiles'
Commodity Online, India -
Last but not least, they allow us to develop marketing, sales and service capabilities to assure adequate levels of customer satisfaction. ...
Home buyers should look beyond low prices for long-term values
Consumer reports - Jul 7, 2008
Though there are agents who designate themselves as a buyer?s broker or agent, many also work for the same firms as listing or sales agents do. ...
A classic turnaround - with some twists
Globe and Mail, Canada - Jul 6, 2008
The company is not for sale. The message is we will do whatever is the right thing for the Celestica shareholders. But Gerry Schwartz [who heads Onex Corp. ...
Source: Google News

The New Productivity Challenge -
PF Drucker - Quality in Higher Education, 1995 - books.google.com
... the 1980s?some 3.9 percent a year?was actually larger in absolute terms than the ...
is just as important as the dollar amount on the sales slip, but it is ...

Pricing and promotion effects on low-fat vending snack purchases: the CHIPS Study -
SA French - American Journal of Public Health, 2001 - Am Public Health Assoc
... whether in- creases in low-fat snack sales are due to in ... sold or to customers?switching
snack choices but not to increases in the absolute number of ...

Auctions versus negotiations -
J Bulow, P Klemperer - American Economic Review, 1996 - JSTOR
... In an absolute English auction, in which the price rises ... in the costs of running
different sales mechanisms. ... more ex post than the second bidder, but in all ...

The relation between price changes and trading volume: A survey
JM Karpoff - Journal of Financial and Quantitative Analysis, 1987 - JSTOR
... Can be Made about the Correlation of the Absolute Value of ... after each trader receives
the information, but uninformed traders ... Also, short sales are pro- hibited ...

Protection for Sale -
GM Grossman, E Helpman - American Economic Review, 1994 - JSTOR
... 4 GROSSMAN AND HELPMAN: PROTECTION FOR SALE 843 The ... of campaign financ- ing, the
larger in absolute value are all ... are not indicated by our model (but which may ...

Efficient Capital Markets: A Review of Theory and Empirical Work -
EF Fama - Journal of Finance, 1970 - JSTOR
... the serial correlations are small in absolute terms (the ... But to judge whether
differences between average returns are ... least) y% above lows and sales exactly y ...

Voluntary strength and muscle characteristics in untrained men and women and male bodybuilders -
DG Sale, JD MacDougall, SE Alway, JR Sutton - Journal of Applied Physiology, 1987 - Am Physiological Soc
... SALE,DG,, J. B. MACDOUGALL,S. E. ALWAY, AND J. R ... CSA ratio in subjects varying greatly
in absolute strength, muscle ... at higher velocities in M and BB but not in F ...

Arriving at the high-growth firm -
F Delmar, P Davidsson, WB Gartner - Journal of Business Venturing, 2003 - Elsevier
... As this is measured separately for sales, total employment, and ... only of how fast
it grows, but also of ... aspect is that different original variables (absolute vs ...

[BOOK] The economic institutions of capitalism
OE Williamson - 1985 - sp.uconn.edu
... any absolute sense? (Simon, 1983, 69; ... ?main? leverage argument applies to the sale
of complementary ... have since examined the special but interesting case ...

THE DEGRADATION OF WORK IN THE TWENTIETH CENTURY
H Braverman - The Sociology of Organizations: Classic, Contemporary, and …, 2002 - books.google.com
... when he asserted as an absolute necessityfor adequate ... the adversaries in the
purchase-sale relationship try ... reflects not primarily scale but social antagonisms ...

Source: Google Scholar
 
 

Absolute Sales: Those electric belts may indeed 'work,' but not in the way we want them to

 

 

I had thought I wouldn't need to check out those electric abdominal-muscle-stimulating belts. I figured my likely conclusions would be obvious, as with so much other infomercial fitness equipment: They're too good to be true, there's some catch in the fine print on the bottom of the TV screen, we have to eat sensibly and exercise to make them work.

But the infomercials, the belts and presumably their sales have proliferated so much I decided to suspend my skepticism long enough to look into them. Taking note of the Web site from one infomercial, I went online to order.

Past infomercial orders had prepared me for what came next: the "But wait! There's more!" add-ons to the initial $39.95. I bit on the $19.99 extra for a second Super Power Stimulator ("twice the results in half the time!") and $5 more for express shipping (seven to 10 working days instead of four to six weeks). But I passed on a second complete system ("a great gift for family and friends"), a renewing four-year replacement warranty ($4.95 a year) and automatic shipments every two months of a water-based gel ($9.99), which conducts the electric current to the body.

I'd planned to return the set within 30 days to get my money back (minus shipping) but didn't get my act together enough to give it a fair trial in that time, so wound up eating the $77.88 total cost.

The stretchy Velcro-adjustable belt has four metallic squares on the inside, where the gel goes, and two sets of snaps on the outside, for attaching small units that produce electric pulses. Also included: two smaller pads and adjustable belts for arms and legs, a small bottle of gel (pleasant-smelling but messy to use), two watch-type batteries, a 16-page instruction and fitness guide, 20-page nutrition guide, and a sheet with "five secret foods for fast action and weight loss." (Tuna, nonfat cottage cheese, salmon, oatmeal, broccoli.)

The first catch is in the second paragraph of the fitness guide: "The enclosed 14-Day Fast Action Food Plan & Nutritional Guide will help you shed pounds when you combine sound eating with your aerobic exercise plan. Then the FAST ABS DELUXE Massager Unit will help you tone." For maximum results, according to the 14-day plan, stay on it 30 days. It looked like a standard low-fat, portion-control diet emphasizing lean proteins, fruit and vegetables.

I could have stopped right there. Eat right and exercise to lose weight, then tone.

Next were the warnings: The device shouldn't be used by those with heart conditions, pacemakers, multiple sclerosis, diabetes, inflammation of veins or tissue from recent injury or disease, or by children or women who are pregnant, post-partum or having heavy menstruation.

The electronic units offered three programs — steady, intermittent and alternating pulses — and 10 intensities, but when I put the belt around my ample belly I had to laugh: It seemed unlikely those jolts were getting through the fat to the muscle. I could feel them, though: steady jiggle, intermittent jiggle, alternating jiggle.

What's more, fat increases resistance to such electric current, according to Ellen McGough, a physical therapist and clinical instructor in the rehab medicine department at the University of Washington. A person with "adipose tissue," as she kindly called it, may need so much current to cause a contraction that it might be uncomfortable. (I certainly reached the discomfort level before triggering any contractions.)

I'd taken the belt to McGough because she teaches classes in electrical muscle stimulation (EMS), a legitimate physical-therapy tool similar to but more powerful than such belts.

"We apply electrical stimulation to specific areas of muscle weakness and atrophy, following muscle injury or conditions such as stroke or spinal-cord injury," McGough said. "We use the stimulation units for a limited period of time, until the patient gains the ability to do resistive exercise without the EMS. But there are no applications I know of for EMS to reduce adipose tissue."

McGough found a volunteer tester in Ben Biskovich, a student in physical therapy. Because he had very little body fat, we could indeed see his abdominal muscles contract from the electronic pulses. In the alternating mode the contraction of his left oblique muscles was stronger than on the right, noticeably turning him inwards a little. He wondered if he'd be sore, but I checked the next day and he wasn't at all.

Could such contractions produce ab muscles of one's dreams? Not likely. McGough said studies have shown that for healthy muscle, adding electrical stimulation to a resistive exercise program does not enhance strengthening more than such exercise alone.

Unlike exercise, which activates smaller, slow-twitch muscles first, then larger fast-twitch muscles, EMS recruits fast-twitch muscles right away, therefore not using the whole muscle and perhaps not the deeper muscle fibers, McGough said. The ab belt might offer some anaerobic work, but since we use our abdominal muscles all day, what they need more is aerobic or endurance training.

Plus, "Once you stop using the belt," McGough said, "the fast-twitch fibers are the first to atrophy — unless you started an exercise routine."

So these belts probably can't get rid of belly fat, and might not even be able to affect the muscles below the fat.

Since they're considered medical devices, EMS machines are supposed to be reviewed by the Food and Drug Administration before being legally marketed. The FDA did give clearance to one "designed to exercise the abdominal muscles," the Slendertone Flex. In March, the FDA sent warning letters to 13 manufacturers marketing unapproved belts.

But it's important to understand that FDA approval comes when manufacturers show the product is safe not whether it's effective.

Earlier this month, the Federal Trade Commission filed false-advertising complaints against three marketers, including Fast Abs.

Consumers might save a lot of time relating to ab belts and many other infomercial products by remembering one thing: Much of the time, the people demonstrating products did not get their bodies to look that way by using those products. THEY'RE MODELS!

Maybe I could come up with a device to suppress the wishful-thinking muscle and stimulate the common-sense muscles.

But wait! There's more . . .

Molly Martin is assistant editor of Pacific Northwest magazine. She can be reached at 206-464-8243, mmartin@seattletimes.com or P.O. Box 70, Seattle, WA 98111.

Copyright &\; 2002 The Seattle Times Company

 
 
 
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