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Recent News and Articles on the Keywords: marketing + home + expect  Related to the article below (Last Update: 12/7/2008)

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Lower rates spark wave of refinancing
The Tennessean, TN -
Mortgage industry observers expect rates to stay low for the next several months, however. Keith T. Gumbinger with HSH expects rates on a 30-year, ...
Ski resorts hope to ride out economy's downhill slide
USA Today - Dec 5, 2008
Scott Clarkson, Okemo's marketing director, thinks that "maybe people said, 'Let's invest in themselves and not the stock market. ...
A wary 2009 forecast
Baltimore Sun, United States -
Allen Stott, a partner in Stronghold Advisors, a small business consulting and investment firm, said his advice to business owners is do more marketing, ...
Toledo-area retailers report strong sales of trees, decorations
Toledo Blade, OH -
Pamela Danzinger, head of Unity Marketing, a retail research firm, said spending on holiday decorations last year was about $9.3 billion, but this year, ...
Hard times hit Bay Area restaurants
San Francisco Chronicle,  USA -
Britt Brunke, the chain's marketing coordinator, said the restaurant is responding by offering a number of incentives. On Mondays, for instance, ...
For rent: Lodge, bunkhouse and hut. Tavern included.
Minneapolis Star Tribune, MN -
Now a Los Angeles resident, Benson grew up in the Twin Cities, but his career as head of marketing for ABC Entertainment jostled him between New York and ...
Charles, David Oglesby attend educational seminar
Daily Journal, SC - Dec 5, 2008
The session titled "Tried and True Marketing and Merchandising Techniques," offered tips on marketing funeral products and aftercare goods and services. ...

Reuters
Wal-Mart Reports November Sales
MarketWatch - Dec 4, 2008
Apparel and general merchandise sales were lower, but improved from prior months due to focused marketing efforts. Higher average ticket and customer count ...
SHOPPING: 'Black Friday' was busy day Downriver Southgate News Herald
all 1,158 news articles »  WMT - OTC:WMMVY
A new Valley Crest era for county in the works
Wilkes Barre Times-Leader, PA - Dec 5, 2008
?My suggestion is that we should start now with marketing because the parcel is so large,? Gibbons said. The county owns about 58 acres and the old home, ...
The Cottages gets top marks from Norman students
NewsOK.com, OK - Dec 5, 2008
BY CHRIS BRAWLEY MORGAN Nader Nassar, marketing assistant and University of Oklahoma sophomore from Oklahoma City, shows the living room of the model home ...
Source: Google News

 
 

What kind of home marketing should sellers expect?

Home sellers have a full array of options available to them when they list their home for sale. They can pay a minimal fee to have their home listed on the Multiple Listing Service, and do the rest themselves. Or they can pay 5 percent to 6 percent of the sale price to a full service broker who handles all aspects of the marketing and sale of the home. In other words, you get what you pay for, or you should. Here's what you should expect if you opt for full service brokerage.Before you even list your home for sale, your agent should provide you with a marketing proposal and comparative market analysis. The marketing proposal should explain in detail what your agent would do to bring about the successful sale of your property.

Ask to see samples of advertisements. What sort of the brochure or flyer is the agent going to provide? How often will your home be held open?

 

More and more buyers are using the Internet to help them find a home to buy. For example, in the tech-savvy San Francisco Bay Area, approximately 75 percent of home buyers start their home search on the Internet. So make sure that your agent, or realty company, has made a commitment to advertising their listings on the Internet. In addition, make sure that photos of your home will be included.

The comparative market analysis will give you information about recent sales in the neighborhood of homes similar to yours. Make sure your agent also provides information about homes like yours that are currently being offered for sale. This information is useful in selecting an appropriate list price for your home.

A full service broker should also assist you in preparing your home for sale. To start with, ask your agent to walk through your home with you and point out the most cost effective improvements you can make in order to maximize your profit from the sale.

 

A good full service agent is a great resource for recommendations of the various trades people you might need to contact in order to get your house ready to market—painters, staging decorators, handymen, contractors, landscapers, etc. Your agent can also recommend which inspections you should order before your home is listed for sale, and give you names of inspectors to call.

Once you're on the market, your agent will represent you in interactions with other agents, prospective buyers, lenders, inspectors, title people and other interested parties.

 
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HOME SELLER TIP: The key to a winning working relationship is open communication and good rapport. A full service agent should keep you well informed about the marketing activities that are performed on your behalf. This would include such things as reporting to you about how agents responded to your house after the broker's open house. Also, your agent should update you after public open houses, follow up on showings and let you know how buyers are reacting to your home. This gives you valuable information about the effectiveness of your marketing plan.

Real estate law and practices vary from one area to the next. In some states, attorneys draft the buyer's purchase contract. In others, like California, real estate agents handle the drafting of purchase contracts using preprinted forms that have been prepared by attorneys. So, in California, a full service agent handles the negotiation of the purchase contract and any problems that arise before closing, including drafting counteroffers and addenda to the contract.

THE CLOSING: A full service agent will also orchestrate all the details that must be complete for the closing to occur.

Dian Hymer is author of "House Hunting, The Take-Along Workbook for Home Buyers" and "Starting Out, The Complete Home Buyer's Guide," Chronicle Books.

Copyright 2004 Dian Hymer


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