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Sunny Delight at centre of new sugar storm

 Controversial soft drink Sunny Delight was at the centre of a fresh health storm yesterday after its makers launched a new 'reinvented' version which still contains the equivalent of 28 teaspoons of sugar.

And they have been accused of targeting a massive advertising campaign towards children and parents, boasting the new version is the result of feedback from a panel of family members.

The juice, which saw sales slump after claims it turned children orange, has been attacked in the past for its massive sugar content.

Supermarket giant Asda even dropped Sunny Delight in March this year after saying shoppers wanted 'healthier alternatives'.

Now the firm behind the drink, the Sunny Delight Beverage Company, has used adverts to claim the drink has been 'reinvented' and its sugar count slashed in a bid to win back customers.

But despite the colourful re-branding, the drink's nutritional information shows an average 500ml bottle of Sunny Delight Florida Original still contains a staggering 42g of sugar - or 28 teaspoons [at 1.5g a teaspoon] of sugar.

Just 15 per cent of the drink is concentrated fruit juice, and it remains packed with preservatives like polyphosphate and potassium sorbate.

The old version of the same drink contained approximately 56g of sugar in a 500ml bottle - or 37 teaspoons of sugar - and had just five per cent of concentrated fruit juice.

Joe Harvey, of the Health Education Trust, said: "What is the significant difference in reducing a significant amount of sugar in a drink to what is still, effectively, a lot? "There is no sound nutritional benefit to children in this move, and our advice would be for parents not to touch it with a barge pole.

"This is full of preservatives, and only has 15 per cent of concentrated fruit juice. You would be far better off buying pure juice and diluting it with water from a nutritional point of view. "I'm sure Sunny Delight are extremely impressed with themselves for 'reinventing' the drink, but really we're not seeing any great difference in its ingredients.

"It is still full of preservatives and the sugar content is still extremely high - high enough, thankfully, for it to be well above the threshold which would allow it to be sold in schools or in school vending machines." The Sunny Delight adverts reveal that the product's makers have used a panel of parents to gather feedback about the drink.

It features a picture of one of the drinks, with a pair of large ears springing out from other side of the bottle.

The advert reads: "At Sunny D, we're all ears. "We've formed the Sunny D Parents Advisory Group; a panel of mums from around the UK gathering feedback from over a thousand parents nationwide.

"They told us what they'd like us to put in to - and take out of - their kids' favourite drink. The result: we've reinvented Sunny D.

"We have reduced the sugar in Sunny D Original, added an exciting new Orange and Pineapple No Added Sugar variant, and the entire range now features GDA (Guideline Daily Amount) information front of pack - a first for soft drinks.

"So stock up with Sunny D and you'll be giving your customers exactly what they want.

"Remember, you heard it here first." But Mr Harvey added: "I see no purpose in this marketing campaign other than to make huge amounts of money for the shareholders of Sunny Delight.

"It is a marketing ploy to deceive parents with claims of added vitamins in the drink, when in fact any child with a balanced diet would be fine without drinking it at all.

"But we don't want to villify Sunny Delight on its own. There is a vast range soft drinks which are a problem." A spokesman for Sunny Delight said: "The product has changed, but the process is ongoing. We're not saying it is finished yet. "Sunny Delight has made a number of changes, including reducing sugar levels and removing vegetable oils.

"There are now only two preservatives left in the drink and Sunny Delight is far more transparent than any other soft drink brand around.

"No other soft drink publishes the GDA information on its label as we do - and Asda has just relisted the reinvented product again. "Sunny Delight is a treat for children as part of a balanced diet and we are confident mums will feel happy about giving their children the drink again." Sunny Delight was sold by its parent company, Procter & Gamble, to the Sunny Delight Beverage Company in 2005.