Consumer Decision-making at an Internet Shopbot: Brand Still Matters -
MD Smith, E Brynjolfsson - Journal of Industrial Economics, 2001 - Blackwell Synergy
... have been pre- dictions that the Internet would `commodify ... di?erentiation, our results
show that branding can be ... Not all consumers value brands equally, however ...

[BOOK] Creating Powerful Brands
L De Chernatony, M McDonald - 2003 - Butterworth-Heinemann
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[BOOK] The 11 Immutable Laws of Internet Branding
L Ries - 2000 - HarperInformation

[PDF] Internet shopping, consumer search and product branding -
MR Ward, MJ Lee - Journal of Product and Brand Management, 2000 - advertising.utexas.edu
... ABSTRACT: Recent interest in the Internet as a medium for ... questions about the usefulness
of branding on the ... we examine whether consumers use brands as sources ...
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[CITATION] Strategic Brand Management
KL Keller - Upper Saddle River (NJ), 1998

No Logo: Taking Aim at the Brand Bullies -
N Klein - New York, 1999 - books.google.com
... FROM NO LOGO* 319 Students Teach the Brands a Lesson ... 1 According to Klein, how is"
brand backlash" manifesting ... 4How has the growth of the Internet affected the ...

Brand Community -
AM Muniz, Jr, TC O'Guinn - Journal of Consumer Research, 2001 - UChicago Press
... Through opposition to competing brands, brand community members derive an important
aspect of their community experience, as well as an important component of ...

Advertising: Brand Communications Styles in Established Media and the Internet
JC Philport, J Arbittier - Journal of Advertising Research, 1997 - questia.com
... Group 8: Internet ads for category lagger brands. Brands were categorized as leaders
or laggers as previously defined. Brand composites were developed within ...

Succeeding with brands on the Internet -
L de Chernatony - Journal of Brand Management, 2001 - ingentaconnect.com
... that led some managers to migrate their brands onto the Internet, and through
challenging these assumptions, draws out implications for Internet branding. ...

Reference Group Influence on Product and Brand Purchase Decisions -
WO Bearden, MJ Etzel - Journal of Consumer Research, 1982 - UChicago Press
... of Reference Groups on Consumers' Connections to Brands. ... 2000) A phenomenological
investigation of Internet usage among ... and dimensionality of brand associations ...