The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
JL Zaichkowsky - Journal of Advertising, 1994 - questia.com
... To test this premise, two different types of ads for the same brand of ... the product)
were selected to represent cognitive and affective types of advertising. ...
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L Benham - JL & Econ., 1972 - HeinOnline
... substantially more information than other types of advertising and ... a state with no
advertising restrictions on ... in 1963, were examined for 1963 advertisements. ...
[BOOK] Advertising: Principles & Practice
W Wells, J Burnett - 1998 - Prentice Hall
Information and advertising distribution system and method -
JP Reilly, GP Hassett - US Patent 5,740,549, 1998 - freepatentsonline.com
... newspapers sell advertising space on an associated World Wide Web (WWW) site, which
often includes extensive listings of certain types of advertisements such ...
The Power of Feelings in Understanding Advertising Effects -
JA Edell, MC Burke - Journal of Consumer Research, 1987 - UChicago Press
... (1998) Reactions to different types of ads in Belgium and Poland. ... (1996) Advertising
comedy in electronic drama: The construct, theory and taxonomy. ...
How TV Advertising Works: A Meta-Analysis of 389 Real World Split Cable TV Advertising Experiments
LM Lodish, M Abraham, S Kalmenson, J Livelsberger, … - Journal of Marketing Research, 1995 - JSTOR
... affect sales re- sults (ie, product types and information ... Category BAR) SOA/SOM Share
of advertising to share ... PLAYBEN Did the advertisement play up the brand's ...
An analysis of information content in television advertising
A Resnik, BL Stern - Journal of Marketing, 1977 - JSTOR
... com- municate at least two different types of infor ... less than half of the sample's
advertisements met the ... results is that non-informative advertising might be ...
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach.
L Carlson, SJ Grove, N Kangun - Journal of Advertising, 1993 - questia.com
... and did not identify the types of claims appearing in such ads. Method. We employed
content analysis to examine the nature of environmental advertising claims. ...
Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal.
JS Johar, MJ Sirgy - Journal of Advertising, 1991 - questia.com
... The self-concept involves four different types of self ... Much advertising is consistent
with the utilitarian ... For example, advertisements feature the performance ...
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DA Merriman, KJ O'Connor? - US Patent 5,948,061, 1999 - Google Patents
... selec -tion of the particular advertisement object to ... the viewer's browser by the
advertising server process ... informa -tion about either types of advertisements ...
Source: Google Scholar |