The public as a whole has massive ignorance when it comes to understanding circadian rhythm, Foster said. The 24-hour, around-the-clock emphasis of Western business and culture, as well as certain drugs that purport to put off the need for sleep, is also of concern, he said.
"It's extraordinary how sleep is considered an illness in our society we need to cure," he said.
Roenneberg said people tend to think they "hover over biology" -- that they have ultimate control of what happens to them.
"We say, 'Oh, we can just go to bed earlier' ... but that is not complying with the biology within us."
In fact, it's the two temporal worlds most of us live in -- our internal clock and societal clock -- that are out of sync.
Roenneberg uses the metaphor of a person living in Munich and working for a company in Moscow, where the time zone is two hours ahead, as an example of social jetlag that many of us face.
"This is what 50 percent of people do -- they live in Munich but work in Moscow, and their social jetlag is never relieved because they don't travel to Moscow," he said.
So how can we reconcile our two temporal worlds?
For one thing, schools should not open before 9 a.m., since children cannot learn efficiently any earlier, said Martha Merrow of Rijksuniversiteit Groningen in the Netherlands. In a utopian society, people who are larks -- early risers -- would take earlier jobs, and the owls would join the later workforce.
Until then, Roenneberg suggests people spend more time in the natural sunlight. For most of history, humans have worked out of doors, but in Western societies today, most of the population does not spend more than 10 to 15 minutes outside on a given day. Spending more time exposed to natural light also increases work performance, Roenneberg told United Press International.
Likewise, if bosses allowed their employees to come in to work when they naturally woke up, they would be dealing with a much happier, more productive individual.
If that's not possible, find a job that lets you sleep later, Merrow said.
Wouldn't that be a dream come true. |