[PDF] Internet shopping, consumer search and product branding -
MR Ward, MJ Lee - Journal of Product and Brand Management, 2000 - advertising.utexas.edu
... for commerce has raised questions about the usefulness of branding on the World
Wide Web. In this paper we examine whether consumers use brands as sources of ...
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Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding -
DB Holt - Journal of Consumer Research, 2002 - UChicago Press
... seek new brand building techniques that improve efficacy. Countercultural movements
push for consumer-led resolutions, and branding entrepreneurs devise ...

Branding on the Web: A Real Revolution -
N Ind, MC Riondino - Journal of Brand Management, 2001 - ingentaconnect.com
... differences in corporate attitudes to the Web are discussed and ... as to the way in
which branding practice and ... Finally, an updated model of brand management is ...

[BOOK] Emotional Branding: The New Paradigm for Connecting Brands to People -
M Gob? - 2001 - books.google.com
... Sensational Stores of Tomorrow 1S5 Chapter 13: Brand Presence with ... here 240 Introduction:
E-motions 241 Chapter 16: Branding Emotions on the Web: The (Real ...

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning -
S Brown, RV Kozinets, JF Sherry Jr - Journal of Marketing, 2003 - Am Marketing Assoc
... Together, these themes constitute the 4As of retro branding. ... the empirical investigation
uses a brand new, old ... that populate the World Wide Web (Kozinets 1999 ...

Succeeding with brands on the Internet -
L de Chernatony - Journal of Brand Management, 2001 - ingentaconnect.com
... rapid response. These brands show commit- ment to Web-based branding and
a long-term view underpins these brands. 12 Bystanders ...

Destination branding and the role of the stakeholders: The case of New Zealand
NJ Morgan, A Pritchard, R Piggott - Journal of Vacation Marketing, 2003 - jvm.sagepub.com
... A BSTRACT KEYWORDS: New Zealand, stakeholders, tourism, destination branding, the
web Managing a destination brand presents many challenges, and this paper ...

[BOOK] Brand New Justice: The Upside of Global Branding -
S Anholt - 2003 - books.google.com
... Page 13. 2 Brand New Justice: The upside of global branding ... Page 15. 4 Brand New
Justice: The upside of global branding ourselves. If, by universal decree. ...

[BOOK] The 11 Immutable Laws of Internet Branding
L Ries - 2000 - HarperInformation

The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward … -
AA Mitchell - Journal of Consumer Research, 1986 - UChicago Press
... (2006) When Brand Attitudes Affect the ... (2005) Green branding effects on ... (2005) The
role of sensation seeking and need for cognition on Web-site evaluations: A ...