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We test if natural products are better for your hair
Everywhere you look these days, people seem to be turning to products which contain only the most pure and naturally grown ingredients - and that applies to beauty products too.
Since the arrival in the UK of US environmentally-aware haircare brand, Aveda, other cosmetic companies like Boots and The Body Shop, have jumped on the botanic bandwagon, formulating products using fresh and naturally farmed plant-derived products.
Shampoos and conditioners which contain natural mineral and plant extracts are all the rage, but are they any better for your hair?
They don't work any better than many of the man-made popular brands which you'll find at your local supermarket, according to leading Trichologist, Philip Kingsley.
'Healthy hair is down to lots of different life factors like environment, scalp health and diet and I'm afraid the wonder shampoo that instantly transforms your hair just doesn't exist' he says.
'The most important factor when buying a shampoo, is choosing the right one for your specific hair type, ie. flyaway or dry and frizzy. A product won't necessarily be better just because it has a long list of plant ingredients on the label.
'I also feel that labelling hair products as organic is a great marketing tool, but terribly misleading for the public'.
'For a product to be totally organic it would have to be bereft of any chemicals, including chemical preservatives. In fact, the majority of these 'natural' shampoos and conditioners all contain preservatives to make them last longer
'It's also hard to be sure that each bottle of product is exactly the same as the next - in the same way as you won't find two plants exactly alike in terms of size, colour and scent.
'That's not to say that brands such as Aveda aren't good, they often can be,' concludes Philip, 'but then so are many of the man-made chemical shampoos out there.'
Marcus Allen from the Aveda Concept Salon at Harvey Nichols, is quick to defend the botanic revolution.
'Natural hair products are always going to be better because they work with the hair, rather than masking its existing problems.
'The obvious difference between supermarket shampoos and ours, is that many cheaper manufactured brands contain ingredients like wax, that gradually build-up on the hair until it loses its vitality.
'Aveda shampoos are soluble, so you are starting with a fresh palette everytime you wash your hair.
'We use only pure plant and flower essences, alongside a small number of chemical ingredients to keep the products fresh.
'Because the natural plant extracts are all distilled on-site and regulated before being shipped anywhere, we can be confident each batch will be consistent.'
We went in search of some super-natural shampoos and conditioners...
This ultra-mild shampoo is gentle enough for the whole family to use, as its cleansing base is derived from a pure vegetable source.
Although it's infused with the delicious fragrance of lime-Blossom, rose and orange flower, the overriding tone is of wild honey.
If you love the smell of honey, you're bound to love this product - just resist the temptation to spread it on your toast!
Available mail order from Space NK.
Neal's Yard Rosemary and Cedarwood Hair Treatment (£6.50/75g)
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Made with the oils of coconut, cedarwood, rosemary and lavender, this fragrant hair balm adds condition and shine to tired, lifeless hair and is especially ideal if you suffer from dry scalp problems.
Massage thoroughly into the hair and scalp and leave on, using shampoo and a warm water rinse after 30 minutes.
This is the perfect product for a Friday night pamper session but make sure you rinse the hair thoroughly afterwards or it could feel quite greasy.
Body Shop Palmshine range (£3-£4)
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The vitamin-rich Palmshine range has a product to suit most hair types, including formulas to volumise limp hair, rebalance oily hair, illuinate blondes and generally deep-cleanse normal hair.
Its secret is the combination of natural palm oil, vitamins A & E, Jojoba and pro-vitamin B5 which helps strengthen the hair from the shaft.
One of the most tempting things about the range is the delicious fragrance. Each product has a delicious scent, at it's at a budget price.
Whether you are a confirmed Aveda addict or not, you'll find their Cherry Almond Bark conditioning treatment hard to resist.
The wild cherry, bark and almond extracts combine to create a fantastic moisturiser for dry hair, that you only need to use around once a week (depending on the condition of your hair).
Gently massage a small amount into the hair - paying special attention to the ends - lie back and breathe in the aromatic scent of cherries and marzipan.
Dr Haushka Pure Shampoo (£11/100ml) and Herbal Hair Conditioner (£11/150ml) <
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br>Used together, Dr Haushka's shampoo and herbal conditioning formula help to rebalance the hair, whether it's dry and brittle or excessively oily.
The conditioner claims to help restore the scalp's healthy pH levels and rids hair of residue, so it feels lighter, brighter and full of shine.
These very natural-smelling hair products aren't recommended for anyone with permed or colour-treated hair.