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Recent News and Articles on the Keywords: anti-tobacco advertising + connection between + connection  Related to the article below (Last Update: 5/12/2008)

Interaction Designer
mediabistro.com, NY - 20 minutes ago
Based in Miami and Boulder, Crispin Porter + Bogusky is perhaps best known for their work with Burger King, as creators of the ?truth? anti-tobacco campaign ...

The Age
Warning: This exhibition could be addictive
The Age, Australia - May 11, 2008
That event was the activities of the anti-tobacco and alcohol advertising activists calling themselves BUGA UP. The name stood for Billboard Utilising ...
South Africa: Smoke Signals
AllAfrica.com, Washington - May 9, 2008
The department is now trying to close loopholes in the antitobacco laws that some of the tobacco giants have cleverly exploited, and step up the penalties ...
Northlich to lay off 27
Cincinnati Enquirer, OH - May 6, 2008
The American Cancer Society of Ohio had fought the Strickland budget plans and charged that killing the anti-tobacco effort would bring billions of future ...
Agency Wounded in Battle Over Anti-Tobacco Funds AdAge.com (subscription)
EDITORIAL: Huge miscalculation Trading Markets (press release)
all 43 news articles »

Guardian Unlimited
Shock tactics
Guardian Unlimited, UK - May 4, 2008
The government spent ?19million on anti-tobacco advertising last year. Getting smokers to notice these adverts among the mountain of information thrown at ...
China struggling to kick nation's habit
Houston Chronicle, United States - May 10, 2008
"It's difficult to have a smoke-free Olympics," said Li Xiguang, journalism school dean of Beijing's Qinghua University, who runs an anti-tobacco media ...

The Moscow Times
Duma Ratifies UN Anti-Tobacco Treaty
The Moscow Times, Russia - Apr 14, 2008
The treaty, which has now been ratified by 154 countries, requires participants to ban tobacco advertising within five years, increase the size of health ...
More kids smoking pot than tobacco
Munster Times, IN - May 8, 2008
But after years of aggressive anti-tobacco advertising, only one district -- Merrillville -- had fewer high school students reporting less regular use of ...
New City Advertising Campaign Promotes Free Nicotine Patches
New York Sun, NY - Apr 16, 2008
Officials said a smoking ban in restaurants and bars and aggressive anti-tobacco advertisements have encouraged 250000 New Yorkers to quit smoking since ...
French move to outlaw extreme thinness
Canada.com, Canada - May 1, 2008
Some wonder whether Canada would ever move in that direction, following along the veins of anti-tobacco advertising. Enter Dove, the savvy soap-maker that ...
Source: Google News

… Legitimacy Problems of Big Tobacco: An Analysis of the" People of Philip Morris" Image Advertising …
MS Metzler - Communication Quarterly, 2001 - questia.com
... To illustrate this connection, the remainder of this ... followed by how the image
advertising campaign serves, or ... effort on the part of anti-tobacco activists and ...

[PDF] Heil Health -
P Lemieux - The Independent Review, 1999 - independent.org
... some with strong Nazi connections, first established a ... environ- mental tobacco smoke,?
antitobacco activist Dr ... including restrictions on advertising and bans ...
-

Expressive Freedom and Tobacco Advertising: A Canadian Perspective -
CP Manfredi - American Journal of Public Health, 2002 - Am Public Health Assoc
... internationally recognized anti-tobacco strategy combining ... there was a rational
connection between all 3 ... of regulation (concerning advertising, promotion, and ...

THE POLICY RESPONSE TO THE SMOKING AND LUNG CANCER CONNECTION IN THE 1950s AND 1960s
V BERRIDGE - The Historical Journal, 2006 - Cambridge Univ Press
... is the former director of the anti tobacco organization ASH ... 1954 accepted that there
was a connection but that ... schemes and to limit other forms of advertising. ...

[CITATION] Tobacco Proves Addictive: The European Community's Stalled Proposal to Ban Tobacco Advertising
JA Lesny - Vand. J. Transnat'l L., 1993 - HeinOnline
-

[PDF] Environmental tobacco exposure in infants -
MT Tobacco, TT Use - conservancy.umn.edu
... can be used to investigate the plausibility of the connection between ETS exposure ...
eg, smoking bans, cigarette taxes, and anti- tobacco advertising) to protect ...

[PDF] Smoke Gets IN Your Eyes: Advertising AND THE Tobacco Industry
M Yung - dialogues.rutgers.edu
... to those who are supported by the anti-tobacco ... Slims succeeded by establishing a
connection between smoking and ... although this form of advertising is generally ...

Here's the Pitch: Baseball and Advertising
R Newman - Baseball and American Culture: Across the Diamond, 2003 - books.google.com
... per -sists, despite the best antitobacco efforts. But even though tobacco advertising
carries with it a ... of its farm team, thereby discouraging the connection. ...
-

[PDF] W illGo illGo illGo illGo illGovererererernment's Cr nment's Cr nment's Cr nment's Cr nment's … -
DR Lee - wc.wustl.edu
... why spend lots of money to run ineffective anti-tobacco media campaigns ... to believe
there is a connection between youth smoking and tobacco advertising. ...

[DOC] SECTION ONE: INTERNAL APA POLICIES Association Policies.
E Policies - ambpeds.org
... The connection between children and tobacco is so strong ... placement and content of
advertising adjacent to ... is an anti-smoking, anti-tobacco organization with no ...

Source: Google Scholar

Connection Between Anti-tobacco Ads And Consideration Of Quitting
Marketing researchers at the University of Arkansas have completed a study of the impact of an anti-tobacco advertising campaign and found that attitudes toward the campaign and the campaign message were positively connected to the consideration among smokers to kick the habit. Overall, results of the study, which included researchers at Marquette University and the University of Virginia, showed that consumer reaction to the advertising campaign both television and radio commercials were significantly related to four key anti-smoking beliefs, which many public health officials argue are important in efforts to convince smokers to quit and to prevent adolescents from starting smoking.
"Participants' attitude toward the campaign and the messages it targeted had positive effects on beliefs about banning smoking in public locations for both adults and adolescents," said Scot Burton, professor and Wal-Mart Chair in Marketing in the Sam M. Walton College of Business. "In general, our findings support the potential benefits of positive consumer reactions to anti-smoking campaigns."

In addition to Burton, Andrea Tangari, a graduate student in the department of marketing and logistics; Craig Andrews of Marquette University; and Richard Netemeyer of the University of Virginia examined consumer reaction to the Wisconsin Anti-Tobacco Media Campaign, a large advertising campaign funded by the state's legal settlement with the tobacco industry. The advertisements focused on three primary beliefs about the negative aspects of smoking smoking addictiveness, the harmful nature of second-hand smoke and deceptive advertising by the tobacco industry to induce people to smoke.

In light of a legislative subcommittee's recently issued national action plan to reduce U.S. tobacco use and a federal judge's decision that could potentially require corrective advertising from tobacco companies that may have misled consumers, the researchers wanted to understand the extent to which anti-smoking advertising affects consumer beliefs and intentions about smoking.

The research consisted of two studies, one of approximately 900 adults and another including about 900 adolescents. The researchers focused on several questions: Do integrated advertising campaign measures influence key anti-smoking beliefs, and does this influence vary across smoking status? And, perhaps most importantly, what effect do consumer evaluations of the campaign and anti-smoking beliefs have on smokers' consideration of quitting?
Both studies examined the effects of three campaign-related measures number of campaign advertisements recalled, perceived strength of advertisement-based messages and overall advertising campaign attitude on four key anti-smoking beliefs:

-- Tobacco industry deceptiveness

-- Smoking addictiveness

-- Harmfulness of second-hand smoke

-- And restrictions on smoking at public venues.

Results revealed that consumer reactions to the anti-smoking advertisements were significantly related to all anti-smoking beliefs. For adult consumers, overall attitude toward the campaign had a significant effect on three of the four anti-smoking beliefs. For adolescents, attitude toward the campaign had a significant effect on all four beliefs.

The second research question addressed relationships between measures of the advertising campaign and anti-smoking beliefs on adult smokers' consideration of quitting. The researchers found that younger adults and women were more likely to report positive consideration of quitting. The overall attitude toward the campaign and the beliefs targeted in the campaign further increased the reported consideration of quitting.

"Beyond demographic variables such as age and gender, " Burton said, "the campaign measures examined were associated with a greater likelihood that adults would consider quitting and adolescents would lower intentions to smoke in the future."

The researchers' study was published in the spring 2007 issue of the American Marketing Association's Journal of Public Policy & Marketing.

University of Arkansas, Fayetteville
800 Hotz Hall
Fayetteville, AR 72701
United States
http://www.uark.edu/home
 
 
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