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Recent News and Articles on the Keywords: professional grade + golf clubs + golf  Related to the article below (Last Update: 7/1/2008)


CBC.ca
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Canada.com
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Ottawa Citizen
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Source: Google News


DL SENNE - US Patent 3,390,881, 1968 - Google Patents
... Re- the best "professional" grade golf clubs available, and cently there has been
a trend toward painting the club which resembles them in external design, ...

Golf club and club shaft constructions -
DP Billings - US Patent 5,792,007, 1998 - freepatentsonline.com
... all putter designs used in professional or amateur ... Preferably, the shaft is
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T Kamada, S Izumi, S Watanabe? - US Patent 4,781,383, 1988 - Google Patents
... ity of being controlled of a golf ball, which ... the assistance of male golfers including
professional golfers who ... of around 46 m/sec, high-grade male golfers who ...

Golf ball and method of making same -
MJ Sullivan, JL Nealon, M Binette - US Patent 5,803,831, 1998 - freepatentsonline.com
... Most professional golfers and good amateur golfers desire a ... this copolymer is the
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Low Back Injury in Elite and Professional Golfers: An Epidemiologic and Radiographic Study
H Sugaya, A Tsuchiya, J Chiba, H Moriya - … : Proceedings of the 1998 World Scientific Congress of Golf, 1999 - books.google.com
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Golf ball cover having an ionic copolymer/non-ionic copolymer blend -
MJ Sullivan, T Melvin - US Patent 5,516,847, 1996 - freepatentsonline.com
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8, golf ball covers ... pphr of ionic copolymer, such as top grade Iotek?, and ...

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Y Hasebe, H Shimasaki, M Kubota, D Mikame, Y … - US Patent 6,572,491, 2003 - Google Patents
... the highly skilled golf players including professional golfers ... many different golfers
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An assessment of the role of golf courses in Kent, England, in protecting wildlife and landscapes -
BH Green, IC Marshall - Landscape and Urban Planning, 1987 - Elsevier
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use of the fast ... The growing success of European professional golfers is ...

Elbow injuries in golf -
AR Stockard - JAOA: Journal of the American Osteopathic Association, 2001 - Am Osteopathic Assoc
... golfer complains of pain on attempting to grip a club?especially when ... Table 1
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Lower Back and Elbow Injuries in Golf. -
P Grimshaw, A Giles, R Tong, K Grimmer - Sports Medicine, 2002 - sportsmedicine.adisonline.com
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Source: Google Scholar
 

Are you ready for professional-grade golf clubs?

Study explores how people misjudge their own skill level when buying equipment

Many products, such as golf clubs or cameras, are designed for consumers of a certain skill level. However, deciding what product would be most appropriate is often based on skewed self-assessment, leading to a purchase of equipment that may be too advanced or too basic. A revealing new study from the June issue of the Journal of Consumer Research shows how these choices may be affected by marketing strategies and provides insight into how consumers can better select the right products for their particular skill level.

Perceptions of skill are frequently inaccurate because people base assessments of their own ability on how hard the task feels – rather than more objective criteria like what percentage of the population is able to perform the same task, explains Katherine A. Burson (University of Michigan).

Article continues below and (thank you)
 

"This research not only documents skill-matching, but also shows that it is the estimate of comparative skill rather than actual, absolute skill that drives choice," Burson writes. "Because matching is tested in domains where consumers’ skill levels can be objectively measured, these studies are able to show that the strategy can lead to unintended purchase choices by consumers as a result of inaccurate assessments of their own ability compared to others."

For example, Burson had participants putt golf balls on an indoor putting green. Half of the participants putted from a distance of ten feet and the other half from a distance of three feet. They were then asked to choose among golf balls marketed to different skill levels and priced accordingly.

Those who had tried to putt the ball three feet sank more putts and perceived themselves as better overall golfers than those who had attempted the ten-foot putt, Burson explains. Consequently, those who had putted on the shorter green also thought they should buy higher-end equipment than those who had putted from a longer distance.

"What does this mean for us" We need to be careful about the inferences that we draw from experiences like putting on the small indoor green at the local proshop. Just because we get eagles here doesn’t mean it is time to buy those Callaway clubs," Burson concludes.

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Katherine A. Burson. "Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice," Journal of Consumer Research: June 2007.
 
 
 
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