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Recent News and Articles on the Keywords: unilever + web + models  Related to the article below (Last Update: 8/5/2008)

Can You Be a Model at Your Age? Model and Industry Expert William ...
MarketWatch - Jul 15, 2008
Applying this concept to their advertising strategy, companies like Unilever developed the pro-age campaign to promote their Dove products. ...
ABC approves new testing, measurements at board meeting
DM News, NY - Jul 31, 2008
The board also used the three-day meeting to elect five new directors: Irene Grieco, manager of media investment and strategic partnerships at Unilever US; ...

AdAge.com (subscription)
$80 Billion? Online Display Market Is Being Overhyped
AdAge.com (subscription) - Jul 27, 2008
Of course, part of why large companies such as P&G spend so little on the web is because of the feedback they get from the marketing-mix models they still ...
Interpublic Group of Companies, Inc. Q2 2008 Earnings Call Transcript
Seeking Alpha, NY - Aug 1, 2008
The major multinational client wins particularly with Unilever obviously has had an effect in terms of those improvements. There has Michael been a lot of ...IPG
ABC Board Reduces Audit Costs, Freezes Rates, Modifies US and ...
istockAnalyst.com, OR - Jul 29, 2008
The ABC board elected five new directors at its recent meeting: Irene Grieco, manager of media investment and strategic partnerships at Unilever US; ...
Coupon-clipping customers connect Kroger cards with their cell phones
InternetRetailer.com, IL - Jul 30, 2008
For some phone models, a consumer accesses Cellfire?s mobile web site instead of downloading the application. Once the account is activated, consumers can ...KR
Source: Google News

[PS] Developing a Library of Domain Models Using Commercial Tools
P Borst, E van der Wal, PH Speel - Proc. of the Knowledge Acquisition Workshop (KAW-99) - gollem.swi.psy.uva.nl
... E-mail: Pim.Borst@Unilever.com ... Abstract In this paper we describe the development
of a library of reusable domain models using web technology and the ...

[PDF] OIL: A Standard Proposal for the Semantic Web -
D Fensel, F van Harmelen, I Horrocks - On-To-Knowledge deliverable D-0, Vrije Universiteit …, 1999 - ontoknowledge.org
... and Martin Staudt, Swiss Life ? Pim Borst, Unilever ? Guus Schreiber and ... In Proceedings
of the Workshop Semantic Web: Models, Architectures and Management ...

[DOC] How to communicate your brand on the web: standardise or localise?
Y Fan - 2004 - bura.brunel.ac.uk
... They also replaced western models with local faces on some ... Unilever is, as it has
always been, a good ... Branding communications on the web, like those using the ...
-

[PDF] HOW TO COMMUNICATE YOUR BRAND ON THE WEB: STANDARDISE OR LOCALISE?
B Strategy - bura.brunel.ac.uk
... models with local faces on some Asian sites. ... Unilever is, as it has always been,
a good citizen in the ... Branding communications on the web, like those using the ...
-

[PDF] Web-services for the biology community: the BASIS project -
CS Gillespie - allhands.org.uk
... Acknowledgements We thank the BBSRC, MRC, DTI and Unilever for financial support. ...
New results back START: Send in a batch of models ... BASIS Web-service Interface ...

… and Bulk Soil Electrical Conductivity: Comparing Analogy-based Models and Lattice-Boltzmann … -
AH Weerts, D Kandhai, W Bouten, PMA Sloot - Soil Science Society of America Journal, 2001 - Soil Sci Soc America
... Comparing Analogy-based Models and Lattice?Boltzmann Simulations. AH Weerts * ,a
,b , D. Kandhai c , W. Bouten b and PMA Sloot d a Unilever Research Colworth ...

How Country Characteristics Affect the Perceived Value of Web Sites -
JBEM Steenkamp, I Geyskens - Journal of Marketing, 2006 - Am Marketing Assoc
... Unilever www.knorr-gastro.ch Knorr Food products ... support the validity of the perceived
Web site characteristics ... and Level 2 (country-level) models are as ...

Information systems in supply chain integration and management -
A Gunasekaran, EWT Ngai - European Journal of Operational Research, 2004 - Elsevier
... marketplaces, firms establish efficient web-based electronic ... a multi-objective
mathematical model for effective ... of reorganization of Unilever-Sagit's logistics ...

[PDF] Ontology: The enabler for the Semantic Web -
Y Ding - Journal of Information Science, 2001 - yingding.com
... life applications have been conducted in Unilever, IBM, Lloyd ... for natural language
processing: The PENMAN upper model. ... Weaving the web: The original design and ...

A review of ontologies with the Semantic Web in view -
Y Ding - Journal of Information Science, 2001 - jis.sagepub.com
... various factual know- ledge from the web); inference engine ... have been conducted in
Unilever, IBM, Lloyd ... the exchange of business process models among different ...

Source: Google Scholar
 

Unilever bans super slim models from advertising

Last Updated: 2007-05-09 12:36:56 -0400 (Reuters Health)

AMSTERDAM - Anglo-Dutch consumer product group Unilever NV/Plc decided to ban super-slim models and actors from its advertising, joining growing global ambitions to fight eating disorders such as anorexia.

Fashion designers, model agencies and the media have been widely attacked for promoting an emaciated look which critics say contributes to eating disorders among young girls.

"Unilever has adopted a new global guideline that will require that all its future marketing communications should not use models or actors that are either excessively slim or promote 'unhealthy' slimness," Ralph Kugler, president of Unilever's home and personal care division, said on Tuesday.

Article continues below and (thank you)
 

Unilever, which makes Lipton teas and Skippy peanut butter, said it will not impose strict criteria for models and actors, but all brand directors and agencies would be expected to use a body mass index (BMI) of between 18.5 and 25 as a guideline for models and actors.

BMI is a measure expressed as a ratio of weight to height. The World Health Organization considers anyone with a BMI below 18.5 underweight. A BMI below 17.5 is one of the criteria for the diagnosis of anorexia nervosa and a BMI nearing 15 is usually used as an indicator for starvation.

The issue of size zero or "skinny models" has dogged fashion shows and the beauty industry around the world after two anorexic Latin American models died last year.

It came under the international spotlight during the spring fashion season in New York, Milan, Paris and London earlier this year after Madrid last year banned models with a BMI below 18 from taking part in fashion shows.

Unilever ranks behind Nestle and Kraft among the top global food companies and spent more than 5 billion euros ($6.77 billion) last year on advertising and promotion, according to Dutch media.

Copyright © 2007 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.

 
 
 
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