Welcome To Iconocast |
|
|
|
|
As we explain the psychology of the Branding, some of the techniques used by Branded manufacturer or sales people might seem deceptive, unethical or wrong. We do not approve of these methods. However, we like to examine them for you and show them to you. We believe they are worthy to be examined even though they might come across as sham and corrupt. Please bear with us as we show you all these methods.
High High Price (trigger) ==== > Must be Good
Trigger mechanism:
The study of animals in their natural setting has shown that Turkey Mothers are loving, watchful, protective and good mothers. All these tending, warming, huddling their young is, however, triggered by the "cheep-cheep" sound of the baby turkey chicks. If the turkey cheek can not make the sound, the mother will either ignore it or kill it. 
A well known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason (reason = trigger).
People, however, are more likely to deal with information in a more controlled fashion. They take their time to analyze. When an issue is important, people give themselves a safety net. There is a resistance to only one trigger.
In some cases people don't take their time to measure and analyze. The complexity of modern life hinders us from making fully thoughtful decisions. It is just not the complexities; it could be distraction, emotional arousal, mental fatigue, and/or time issues. Or even other cases: 
In late 1930's, Jim and Harry owned a men's tailor shop in Rostens neighborhood (Chicago). Whenever Jim had a new customer, he would pretend that he had hearing problem. Of course he could hear well. Once the customer had made up his mind about a suit and asked for the price, Jim would call on his brother, the head tailor sitting near the back. Jim would shout: How much for the all wool suit Harry?
Harry would reply, $42 for the beautiful all wool suit. Jim would shout back: how much Harry?
Pretending that he still can't hear, this shoutting back and forth would go on for couple of more times and finally Jim would say: $22 for the suit. Knowing very well that the suit is worth only about $10 dollars, this plan worked very well for these two brothers. Most customers hurried to pay and just leave the shop before Jim found the imaginary error. Of course all these well planned ahead.
Most Japanese jujitsu fighters are capable of beating stronger opponents. They exploit natural forces such as gravity, leverage, momentum, and inertia without using much of their own personal power.
That is what High Price does. It makes us buy because of natural forces such as perception and contrast.
A very expensive diamond sitting next to moderately priced diamond which is of lower quality, influences you to buy the expensive one.
(Rule 1) = Use perceptual contrast to uplift the quality of Branded Product
Clothing stores have an interesting way of doing business. If you ever shop at one, you will notice that sales personnel are instructed to sell you the more expensive items first.
Even though common sense might tell us if we just spent lots of money on a suit, there is a less chance we spend more on other items. But, they know better. The contrast theory says, after you bought the more expensive item, the lower price item has little chance of changing your mind.
Real estate people know that if the buyer has already looked at couple of dumps, they are more tuned in buying the more expensive houses.