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CREATING THE COMPREHENSIVE DIRECT INTERACTIVE MARKETING PROGRAM
William J. Hauser, The University of Akron
Dale M. Lewison, The University of Akron

Portable Technology

eMarketing and Internet

Success Factors for Online Music Marketing – eTransformation: From the four P’s to the four C’s1
Cornelia C. Krueger
University of Koblenz-Landau, Koblenz, Germany

E-Marketing: If You Build It, Will They Come?

How to use SMS Marketing Effectively

INTERNET COMO HERRAMIENTA DE MARKETING DE RELACIONES. INCIDENCIA DEL ENFOQUE RELACIONAL EN LA ESTRATEGIA EN LA RED DE LAS EMPRESAS GALLEGAS

Developing Effective Multidisciplinary, Niche-Market Education: A Study Of eBusiness Programs In The Asia-Pacific Region
Elsie S. K. Chan
Australian Catholic University, Australia
elsie@elsiechan.com
Paula M.C. Swatman
University of South Australia, Australia

 

 

 

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